Digitalising Real Estate Conference – Cape Town

Mana Technologies and Real Estate Investor Magazine are teaming up to bring you the first ever Digital Marketing and Sales event geared specifically to the real estate industry.

Whether you are an estate agency, a real estate investor, a lone wolf estate agent, a property mogul or developer, a property related service provider, or just have a keen interest in real estate investment and the real estate market, join us at the prestigious One & Only Hotel in Cape Town for two days of learning, digitising, and discussion. Hear from investment experts, property experts and marketing experts that will give invaluable advice and insights, and that will provide a practical learning experience.

Included in ticket price:

  • Two-day access to the workshop/conference
  • A personalized conference workbook for your brand
  • Water, Coffee, Tea and a finger lunch
  • Sponsored practical digital toolkits with 3-months' worth of digital tools for you to apply (worth R 25,000)
  • 3 Industry specific guest speakers
  • Free 1-month support from our Digital Marketing Strategists after your course

Conference Facilitators

Neale Petersen
Founder & Publisher of Real Estate Investor Magazine

Anya Viviers
Founder & Digital Specialist at Mana Technologies

Course Breakdown

Introduction to Marketing Fundamentals 

Creating and Analysing a Buyer Persona 

Ways to Find Your Audience Online 

Identifying Your Online Audience

How to Identify Your Unique Selling Proposition 

Email Marketing and Communication

Database building and management

Lead Magnets


How to Create Email Campaigns

Using Retargeting to Increase Your Sales

Email Analytics:  Metrics to Track And How To Use Them


An Overview of SEO

How to Skyrocket Clickthrough Rate with Meta Descriptions

Social Media Marketing and Presence 

Facebook Marketing 


Content Strategy 

Industry Tactics

Facebook Reports to Measure Success 

Twitter Marketing 

Listening to your audience and Customers

Increase Discoverability 

Track Results: Twitter Analytics 

Instagram Marketing

How to Get More Instagram Followers

Instagram Stories and Other Instagram Apps

How to Grow with Instagram Analytics 

LinkedIN Marketing

How to Profit from Linkedin

Linkedin Groups 


YouTube Marketing Strategy and the  Importance of Video Marketing

Animated Explainer Videos: DIY

Google (Adwords, Analytics)

Define Success & Set Up Tracking 

Analyse Your PPC Competition  

Select The Right Campaign Type 

Target Your Audience 

Introduction to Google Analytics 

Set up Goal Tracking to Measure Success 

Be a Digital Real Estate Leader:  Your Digital Checklist

Social Selling: Double Sales Digitally 

Affiliate Marketing 

Creating Digital Campaigns  for the Real Estate Industry

Guerilla Marketing Techniques

Predicting the Future of Real Estate by Using Online Analytics Tools

* Final guest speaker list to be confirmed

** Final booking documents to be sent two weeks prior to event start date

Book Event

Early Bird Ticket R2 750
Available Tickets: 15
The Early Bird Ticket ticket is sold out. You can try another ticket or another date.
Standard Ticket R5 500
Available Tickets: 85
The Standard Ticket ticket is sold out. You can try another ticket or another date.


13 Feb 2019 - 14 Feb 2019


09:00 - 16:00


One&Only Hotel
Dock Road, V & A Waterfront, Cape Town, 8001
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